Saffola as a brand has always been associated with a heart healthy positioning. While it is true that cardiovascular diseases are on the rise, and heart problems are increasing even among the relatively young, a better lifestyle can help prevent this. Exercise must be a part of our daily routine along with eating nutritionally balanced freshly prepared food using local ingredients. Keep your alcohol consumption and smoking down for better health.
It is also important to use healthy oil while cooking. Do not cut out oil from your diet because you need 30% of your daily calories to come from fat. Fats also help in absorption of vital vitamins like Vitamin K, A, E and D. PUFA and MUFA – Polyunsaturated fatty acids and Monounsaturated fatty acids are considered to be healthier for the heart driving away the bad cholesterol LDL and increasing HDL, the good cholesterol. Oils must not be overly refined or hydrogenated in order to ensure that they retain their health benefits. Also frying which is an integral part of Indian cooking must be done with oils that do not break down easily at higher temperatures like olive oil. You must also remember not to reuse oil used for frying as it may be not fit for consumption.
Saffola Total is the new oil that has been launched in the “Healthy Heart” space. The oil promises the following health benefits:
High antioxidants: Saffola Total promises twice the antioxidant power as compared to Olive oil. And being a blend of oils, it is stable at higher temperatures as compared to olive oil. Antioxidants help repair cell damage in the body due to the presence of free radicals. Free radicals are produced when oxidative processes take place in the body like breaking down of food into energy. These free radicals can have damaging effects on our bodies compounded by the unhealthy lifestyles, stress, bad eating habits, sedentary living and smoking and alcohol consumption. Antioxidants help in reducing LDL and also in repairing cell damage. Saffola Total with high antioxidants helps do the same and enhance your health. It is also stable at high temperatures.
Multiple oils: Saffola Total is a blend of Safflower and Rice bran oils. A blend of oils is often considered healthier as it contains the benefits from different oils. Saffola Total is light and mild in flavor thus suited for all modes of cooking including frying and baking. The oil also does not turn rancid easily and stays fresh longer even when unused. Multiple seed oils are considered to be better than single seed oil as per the National Institute of Nutrition.
Low absorption: Saffola Total has the Losorb technology that helps less oil to be absorbed in food. This makes your food less greasy and healthier as well.
Brand promise: Saffola has worked hard in the space of healthy heart and promises innovative products to supplement healthy lifestyle habits. The Saffola name stands tall in its promise of quality products with believable claims.
Given all these benefits, Saffola Total seems to be a great choice now available to Indian kitchens for healthy cooking.
Despite everything, remember that oil is a fat and give 9 Calories per gram, hence keep your oil consumption in check and cook with healthy oil. Also restrict activities like frying to occasional treats.





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